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In others, it’s simply a failure to “do the math” and realize just how much a terminal lease will actually cost in the long run.
In this article, we’ll do the math for you and explain every way in which terminal leases are a disastrously bad idea for your small business.
However, in most cases, we recommend that you avoid the added expense of a countertop terminal and use a virtual terminal instead.
This is a software application that turns your computer into a credit card terminal and allows you to manually enter credit card data and submit the transaction for processing.
Almost all merchant services providers offer a proprietary virtual terminal, and many of them will give it to you for free as a standard feature of your account.
For a credit or debit card transaction to be completed, you have to transmit your customer’s card data to your processor’s network for transaction approval and payment.
Transactions are classified as either card-present or card-not-present.
We’ll also explain your alternatives, which mainly come down to buying your equipment outright and getting it programmed to work with your chosen processor’s payment network.